90% of the world’s data has been created in the last two years. It’s well understood that more data brings more opportunity. But to realise that potential, you need to be able to extract the relevant insight. To what extent are you able to take advantage of this flood of data? Some are faring better than others. Our research across businesses globally revealed that just 35% of businesses were able to use analytics to extract insight from their data set. Quite understandably, others are feeling overwhelmed. Four in ten businesses admitted they were struggling to cope with the volume and complexity of data. Half said they weren’t able to use their data to drive decision making, while 71% named enhancing their analytics capability as a top priority for their business.
We believe that everyone should have access to analytics when creating new thinking, new models and new learning. We predict that fast data and actionable data will replace big data. We believe analytics needs to be much easier for businesses to access, and that you shouldn’t have to be a data scientist in order to benefit. At Experian, we can now provide the tools and expertise you need to understand the opportunities for your business and access the sophisticated techniques we see delivering significant opportunity and benefit. This is why we’ve launched Experian Analytics on Demand to help customers get the full potential of big data.