The democratisation of data

A female entrepreneur stands outside her store, with a cup of coffee. Store sells bespoke designer handbags, hand made on site in Brighton.

Over the last few years we’ve seen more data become accessible than ever. And for businesses that can take advantage of this democratisation of data, rewards include faster decision-making, more agile teams and a competitive advantage over slower, or non-adopting businesses.

However, to truly benefit from new data access and understanding you’ll need to invest in the correct software and training. More importantly, you’ll need a single strategic vision. In the world of data democratisation, breaking down silos and making data manageable from a single place is the first step toward user empowerment. This can’t be achieved without customisable analytics tools capable of disaggregating and connecting previously disparate datasets.

To realise the opportunities presented by this new data universe, now and in the future, you need access to highly sophisticated data platforms offering agility, adaptability, insight and innovation.


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Explored in this paper:

  • How did data become democratised?
  • Empowering consumers through better decision making
  • How do you manage and maintain data?
  • Capitalising on the opportunity
  • Overcoming key challenges


Better decisions, powerful insight and faster decision making – now accessible to all.