Overview: Saga reduces costs through data quality review
While data management initiatives have been on companies’ wish-lists for many years, an increasingly stringent regulatory environment allied with extensive data privacy legislation has now put data governance at the top of the agenda for many customer-driven businesses.
In the case of Saga, a British company that provides services for the over 50s, a major data programme is currently underway.
With data privacy, regulation and governance high on every organisation’s agenda, Saga hosted a number of complex applications and databases collating customer information. Controlling data quality and duplicate customer records is difficult, resource-hungry and time-consuming.
Saga’s strategic direction included putting customers at the centre of everything it does, so positive customer communication was pivotal.
Saga is a British company providing services for customers over the age of 50. With 2.7 million customers, Saga offers products and services including insurance, holidays, personal finance and a monthly subscription magazine.
|Number of employees:||2,500|
To address its customer duplication and data quality issues, Saga chose to implement Experian’s Identity Resolution solution; a combination of Aperture Data Studio, integrated with ExPin. This combination of market leading technology and proprietary data allows Experian to deliver a unique matching solution for identity resolution.
For Saga, the impact of having a consolidated database and improved data quality was immediate: it allowed for better targeted marketing and messaging. New data quality measurements are being added on a monthly cycle with the ambition to extend the Aperture-based solution to automated data quality remediation and linkage with Saga’s master customer data systems.Learn how Aperture Data Studio could help your business
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