Overview: Bunches delivers “happiness” to customers on every occasion
Bunches is one of the growing online florists in the UK.
Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration.
As more people celebrate special occasions at home during the pandemic, online ordering and postal delivery of flowers and gifts has grown significantly.
During this period, Bunches experienced challenges in managing the scale and operations of their large enterprise whilst maintaining their personal community engagement.
Bunches, the family-owned online florist and gift provider, has supported their customer’s special occasions since 1989. As one of the first retailers to deliver flowers by post, they listen to their customers, provide happiness at every stage of the customer lifecycle, and make a positive impact.
Bunches has grown significantly since 1990 and are now a multi-million-pound organisation that delivers to tens of thousands of customers every week.
|Number of employees:||51-200|
At the core of the Bunches operation sits Experian’s address validation solution, which is embedded in their e-commerce website and CRM system. The solution, powered by authoritative postal data from Royal Mail, quickly captures accurate and complete addresses for their customers in the UK, helps customers to complete their online orders quickly, and ensures that addresses entered are valid.
Bunches also use Experian’s Mosaic, a cross-channel consumer classification system, to help them to identify specific target segments to enhance their marketing efforts.Find out how address validation could help your business
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