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Find out more Bunches delivers "happiness" to customers
Overview: Bunches delivers “happiness” to customers on every occasion
Learn how Bunches improved their delivery rates
Bunches is one of the growing online florists in the UK.
Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration.
Challenge overview
With over 90% of orders sent to recipients other than the purchaser, even minor address errors could lead to failed deliveries, disappointed customers, and wasted stock.
As the business transitioned online, the need for accurate, real-time address validation became more urgent than ever.
Challenges
- Frequent delivery issues due to incorrect recipient addresses
- Perishable flowers required precise and timely delivery
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Company Bio:
Bunches, the family-owned online florist and gift provider, has supported their customer’s special occasions since 1989. As one of the first retailers to deliver flowers by post, they listen to their customers, provide happiness at every stage of the customer lifecycle, and make a positive impact.
Bunches has grown significantly since 1990 and are now a multi-million-pound organisation that delivers to tens of thousands of customers every week.
| |
|---|---|
| Industry: | Retail |
| Established: | 1989 |
| Number of employees: | 51-200 |
Our 20-year partnership with Experian has been instrumental in our growth. Their Address Validation solution has been a game-changer for us. Real-time search has virtually eliminated address errors. This has saved us time and money, and most importantly, ensured our customers receive their flowers on time. The implementation was quick and easy, and the support from Experian has been excellent. Using Experian's Mosaic demographic data has provided us with invaluable insights of our customer base.
Solution overview
Partnering with Experian for over two decades, Bunches has continued to implement and upgrade Experian’s Address Validation solutions. These tools not only ensured delivery accuracy but also empowered Bunches to better understand and engage their customer base.
With seamless API integration and real-time address suggestions, Bunches streamlined operations, reduced costs, and enhanced customer satisfaction.
Precise targeting helped drive new customer recruitment from a different profile segment, with 80% of the orders from their targeted inserts coming from new customers, up from 49% in other titles.
Find out how address validation could help your business
Results
- Real-time address validation reduced data entry time by 80%, ensuring fresh, on-time flower delivery
- Cost savings from fewer failed deliveries and returns
- 2,085 hours saved in data entry time and 27 million keystrokes eliminated
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