Bunches delivers “happiness” to customers

Overview: Bunches delivers “happiness” to customers on every occasion

Learn how Bunches improved their delivery rates

Bunches is one of the growing online florists in the UK. 

Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration. 

Challenge overview

As more people celebrate special occasions at home during the pandemic, online ordering and postal delivery of flowers and gifts has grown significantly.

During this period, Bunches experienced challenges in managing the scale and operations of their large enterprise whilst maintaining their personal community engagement. 

  • Manage increased demand but maintain excellent customer experience
  • Optimise the customer journey online and maximise conversion rates
  • Attract new customers by delivering better targeted marketing campaigns
View Bunches Profile
Company Bio:

Bunches, the family-owned online florist and gift provider, has supported their customer’s special occasions since 1989. As one of the first retailers to deliver flowers by post, they listen to their customers, provide happiness at every stage of the customer lifecycle, and make a positive impact.

Bunches has grown significantly since 1990 and are now a multi-million-pound organisation that delivers to tens of thousands of customers every week.

Industry: Retail
Established: 1989
Number of employees: 51-200
Experian’s address validation has made the checkout process on our website much quicker and significantly improved our delivery rates. This helps our operations run more smoothly. Mosaic is really powerful for making good marketing decisions. We love the data; it’s great to identify trends and see nuances of buying behaviour.
Dani Turner, Customer Experience Director, Bunches

Solution overview

At the core of the Bunches operation sits Experian’s address validation solution, which is embedded in their e-commerce website and CRM system. The solution, powered by authoritative postal data from Royal Mail, quickly captures accurate and complete addresses for their customers in the UK, helps customers to complete their online orders quickly, and ensures that addresses entered are valid. 

Bunches also use Experian’s Mosaic, a cross-channel consumer classification system, to help them to identify specific target segments to enhance their marketing efforts. 

Precise targeting helped drive new customer recruitment from a different profile segment, with 80% of the orders from their targeted inserts coming from new customers, up from 49% in other titles.
Find out how address validation could help your business
  • Quicker checkout process on website
  • Significantly improved accuracy of customer deliveries
  • Highly targeted marketing campaigns to very specific audiences
Bunches delivers “happiness” to customers on every occasion

Enabling Bunches to deliver an excellent customer experience

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
Creation of a communications framework to support future sustainable transportation needs

Transport for West Midlands (TfWM) is the transport arm of the West Midlands Combined Authority. TfWM is responsible for formulating transport strategy, policy and project delivery incorporating highways, freight, rail, bus and tram.

TfWM needed to understand the population of the West Midlands and their attitudes and behaviours towards travel, before being able to develop new transport services to generate modal shift and transport decarbonisation.

See full story >
Case Study
Experian help Bauer fine-tune their advertising on a local level

Bauer Radio is a much loved and listened to broadcaster with dozens of stations that are played all day long across the country. In this digital world, with localised signals it can be a challenge to ensure the right listener has the right broadcast, and Experian helps them to make this happen.

After acquiring 40+ new radio stations, Bauer Media needed a way to match the new radio catchment centres to Postal District centroids to ensure their clients’ paid advertising was optimised and the right adverts were hitting the right listeners in the right locations.

See full story >
Case Study
Wales & West Utilities improve their emergency response rates with address validation for SAP CRM

Wales & West Utilities is the gas emergency and pipeline service across Wales and the southwest of England. With a gas network of more than 35,000 km of gas pipes, they supply gas to around 2.5 million households and businesses, serving a population of 7.5 million people. Discover how Wales & West Utilities drastically improved their engineer response with Experian Data Validation for SAP CRM solution

See full story >
Case Study
Saga overhauled their data management programme to address customer duplication and quality issues

While data management initiatives have been on companies’ wish-lists for many years, an increasingly stringent regulatory environment allied with extensive data privacy legislation has now put data governance at the top of the agenda for many customer-driven businesses.

In the case of Saga, a British company that provides services for the over 50s, a major data programme is currently underway.

See full story >
Case Study
Leeds Building Society cuts mortgage decisions in principle to 11 seconds

Increasing operational efficiency, scalability and speed of decisions, Leeds Building Society has seen immediate business change and value after implementing Experian’s PowerCurve Originations platform. The society will benefit further from the flexibility to expand, adapt and control future requirements, including climate risk strategies and more.

Leeds Building Society has been on a transformation journey, with a vision to improve mortgage processing and digitally enhance the customer experience.

See full story >
Case Study
Learn how Caritas Australia increased donor retention rates and active donors in the database by 5%

Caritas Australia experienced data quality issues which affected their ability to communicate with donors and resulted in higher costs for their fundraising campaigns.

With 370,000 records in their Salesforce CRM, the Fundraising Team recognised that donor contact data needed to be cleaned and tools put in place to capture accurate data across their donor touchpoints moving forward.

See full story >