Hear Adi Clowes, Head of Data and Analytics for Center Parcs, discuss why the UK’s leading short break holiday provider uses Experian’s data validation platform and linking technology to deliver a single view of their guests. It’s the backbone of a progressive data and analytics strategy designed to optimise a best in class guest experience.

Transforming the guest experience

” The single customer view means that whatever touchpoint that customer comes to us across, whether it be the website, whether it be guest services on site, whether it be the arrival lodge when they arrive, we can engage with them directly, we can make them feel valued.”

— Adi Clowes, Head of Data and Analytics, Center Parcs