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Find out more ZSL Boosts Accuracy with Address Validation
Overview: London Zoological Society Address Validation
Experian Address Validation saves time, improves data accuracy and enhances ZSL member experience
ZSL faced delays in membership sign-up and lost renewals due to inaccurate contact data. Experian embedded Address Validation into ZSL’s Tessitura system, ensuring accurate, validated data for seamless member experiences.
Challenge overview
ZSL’s Contact Centre is the hub for all enquiries. From high-end donors to education bookings and even membership sign-ups, the department rarely sees a quiet period. With data entering the contact centre incorrectly, managing operations and memberships was becoming increasingly manual and difficult.
Challenges
- Poor customer experience
- Loss of renewals and revenue
- Increased manual processes
View London Zoological Society Profile
Company Bio:
ZSL is the charity behind London Zoo and Whipsnade Zoo, which combined welcome around two million visitors each year. As leading conservation zoos, their global impact is also bolstered by a popular membership scheme. This means that ZSL needs to process a vast amount of contact data, all of which requires meticulous validation to ensure accuracy and compliance.
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|---|---|
| Welcomes: | 2 million visitors each year |
| Employes: | More than 1,000 people |
"Experian’s address validation has made a real impact across multiple teams at ZSL, speeding up processes, improving data accuracy and saving staff time. It’s helped uncover key issues, enhanced customer communication and enabled a sustainable, long-term solution that supports our priority of delivering a great customer experience.”
Solution overview
Experian Address Validation was integrated with Tessitura, reducing manual processes, improving data accuracy and saving over 152 hours annually. ZSL now delivers better customer experiences and maintains strong donor relationships.
Ready to improve data accuracy and efficiency? Explore Experian’s solutions and transform your customer experience today.
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Results
- Saved 152 hours annually for London Zoo’s membership process
- Eliminated 311,842 keystrokes in 6 months, speeding up and improving address accuracy
- Saved over 24 hours in ticket purchase data entry time
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