St. James’s Place data management transformation

Overview: Transforming St. James’s Place’s financial data management

Enhancing data quality with Experian's Aperture Data Studio

St. James’s Place (SJP), a leading financial services provider managing over £184 billion in client funds, faced challenges with inconsistent data, inefficient reporting, and a lack of unified data quality management. To address these issues, SJP partnered with Experian to implement Aperture Data Studio.

This strategic approach has improved SJP’s data quality processes, operational efficiency, and enhanced client and partner satisfaction.

Finance associates assessing data

Challenge overview

SJP needed to enhance its core data, improve its consistency and ensure it was delivering maximum value to its clients and partners.

Challenges
  • Data sourced from multiple systems with inconsistent formats and standards
  • Client reports often required manual interventions to resolve data inconsistencies
  • Reactive fixes for errors led to repeated issues, delaying proactive data governance
View St. James’s Place (SJP) Profile
Company Bio:

St. James’s Place (SJP) is a leading British financial services company, managing over £184billion in client funds. They offer wealth management solutions, including one-to-one personal financial advice, investment, retirement, and protection products and are known by their clients and advisers for their trustworthiness and professionalism.

Industry:Financial Services
Established:1991
Working with Experian has been exceptional for us at St. James’s Place. Aperture Data Studio has transformed our data quality management. The support from Experian’s team has been fantastic, helping us tailor solutions to our needs. Overall, the collaboration has not only improved our operational efficiency but also supported better decision-making and client satisfaction. We’re excited about the future opportunities this partnership brings.
Ian Peters, Central Data Office, St. James’s Place

Solution overview

SJP established a Chief Data Office (CDO) in September 2022, centralising data management and implementing Experian’s Aperture Data Studio for data profiling and quality assessment.

SJP achieved a 99.16% data quality score, reduced manual interventions by 50%, implemented 120,000 individual data fixes since early 2024, and improved financial adviser data by 2.2%
Discover Aperture Data Studio
Results
  • Root causes of quality issues identified in databases
  • Client data standardised and validated
  • New dashboards introduced for comprehensive visibility into data quality
Solutions
Transforming St. James’s Place’s financial data management

Discover how Experian’s Aperture Data Studio can transform your business

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
From billboards to business outcomes: JCDecaux’s data-driven out-of-home (OOH) planning

As we step into 2026, advertising growth is continuing – but so is pressure to show impact. Recent forecasts from the Advertising Association and WARC suggest UK ad spend will surpass £49 billion, with brands maintaining investment while placing greater emphasis on accountability and effectiveness.

As pressure grows, out-of-home advertising is evolving beyond visibility alone. By combining real-world spend behaviour with location intelligence, media owners like JCDecaux are turning exposure into evidence, and giving advertisers greater confidence in how OOH drives business outcomes.

See full story >
Case Study
Supporting prevention strategy with Mosaic segmentation for Derbyshire Fire & Rescue Service

Derbyshire Fire & Rescue Service (DFRS) partnered with us to strengthen its prevention strategy using Mosaic UK household insights segmentation.

By building a Risk Stratification Index (RSI) that combines household-level insight, lifestyle indicators and local incident data, DFRS can prioritise fire safety visits across 500,000+ homes. This data-led approach has supported more targeted, evidence-based prevention planning for over five years, helping the service focus resources where they can have the greatest impact.

See full story >
Case Study
How HelloFresh developed a personalised strategy to optimise their acquisition

HelloFresh had already established direct mail as their best-performing channel. But they wanted to go further – beyond generic messaging – to create truly personalised content that resonated with individual households.

By combining customer data with Experian’s accurate household level insights, HelloFresh has proven that personalisation isn’t just a buzzword – it’s a performance driver.

See full story >
Case Study
Experian Address Validation saves time, improves data accuracy and enhances ZSL member experience

ZSL faced delays in membership sign-up and lost renewals due to inaccurate contact data. Experian embedded Address Validation into ZSL’s Tessitura system, ensuring accurate, validated data for seamless member experiences. 

See full story >
Case Study
How Nesta built a segmentation framework to identify and engage future heat pump adopters

To meet the UK’s climate goals, around 3 million homes must switch to low-carbon heating by 2030 – a twelvefold increase from current adoption rates.

Nesta, the UK’s innovation agency for social good, is driving this shift by helping energy, tech, and finance sectors better engage future adopters. But to do that effectively, Nesta need to pinpoint who’s ready to adopt and what’s holding others back.

See full story >
Case Study
Data migration is rarely straightforward, but partnering with Experian is.

L&Q, one of the UK’s largest housing associations, focuses on developing affordable homes, managing properties and supporting communities. To handle the extensive data generated from this, L&Q relied on Experian’s services.

By combining migration with data quality efforts, L&Q have experienced a seamless migration and established a strong foundation for future growth.

See full story >