Cyber Monday is the new Black Friday

Cyber Monday could out-perform Black Friday this year

While Experian processed 48 million validations on Black Friday and 47 million on Cyber Monday 2024, it was Cyber Monday that stood out for its stronger year-on-year growth. Up 9% from 2023, Cyber Monday is emerging as a standout day for retailers with all signs pointing to even greater momentum heading into the 2025 season.

UK shoppers are leading the charge

In the UK alone; Cyber Monday validations rose by 20% between 2023-2024, underscoring the growing importance of the day for British retailers. This rapid growth highlights the need for businesses to be fully prepared, especially when it comes to contact data validation. When transaction volumes spike, even minor data errors can lead to failed deliveries, missed communications and frustrated customers. With so much at stake, why leave it to chance?

How does Experian help businesses handle busy periods?

During the 2024 Black Friday and Cyber Monday surge, Experian processed over 96 million validation requests; covering phone numbers, addresses and email contact data. That’s an impressive average of 556 validations per second over just two days. By ensuring customer details were entered correctly, Experian helped retailers maintain high-quality, actionable data and reduce friction at checkout; a critical factor in driving sales and customer satisfaction.

Here’s how accurate contact data can make a measurable impact

Boost Conversion Rates

Experian’s Data Validation solutions streamline the data entry process, reducing input time by up to 80%. This smoother experience helps customers complete purchases faster, increasing conversion rates and reducing cart abandonment.

Experian Address Validation saved ZSL customers (Zoological Society of London) over 24 hours of data entry time, across 6 months.

Minimise Failed Deliveries

Valid address data is essential for successful order fulfilment. With coverage across 250 countries, Experian enables businesses to verify global customer addresses, cutting down on costly delivery errors and improving operational efficiency.

Bunches saved their customers 2,054 hours in manual address entry time (across 12 months), ensuring a smooth customer experience and accurate flower delivery.

Gain Deeper Customer Insight

Leveraging Experian’s advanced Data Enrichment capabilities, businesses can build a more complete and nuanced view of their customers. This empowers smarter segmentation, more personalised marketing, and stronger customer relationships.

Shopping season is fast approaching, and retailers need to be ready. That starts with making sure every customer detail, from email, phone number and delivery address is accurate and validated!

A note from our Managing Director

Experian saw a 4% growth in address validations and an 80% increase in email validations compared to the previous year. A clear sign that retailers are prioritising data quality to meet demand and deliver at scale. Validated data helps retailers reduce fraud risk, maintain accurate records, and improve customer experience, all while protecting the bottom line.

— Andrew Abraham, Global Managing Director of Experian Data Quality