Download the report now
Strategies to stay ahead in a data-driven world
Our insightful report reveals how empowering teams across your business to access and improve data quality leads to better decisions, faster innovation, and measurable commercial impact.
Learn how forward-thinking companies are breaking down silos and building a culture where data quality is a shared responsibility, and a strategic advantage.
In this year's report we cover:
The real data challenge
Why compliance is only the beginning, and how data quality drives growth
Barriers to success
The impact of data silos, inconsistent records, and the skills gap
The rise of the Chief Data Officer
Bridging IT, compliance, and commercial priorities
Democratising data quality
Making data quality accessible to every stakeholder
Measurable Impact
How better data quality delivers ROI and reduces waste
AI & automation
The future of data validation and cleansing
A sneak peek into:
Why data quality is being democratised
1. The day-to-day challenge of data
If you ask most companies about their data concerns, the issues of security, governance and compliance are frequently cited. Regulations are getting ever more stringent, with high-profile examples of noncompliance leading to hefty fines and perhaps even greater harm to reputation.
As data volumes increase, it’s little wonder that this type of fire-fighting dominates discussions. Our recent research bears this out, with 77% highlighting compliance with data legislation and/or industry regulations as a top challenge for their organisation.
But while it’s important to stay within regulatory guidelines, compliance is not always about driving the business forward. The more progressive and ambitious organisations are devoting more time and effort to data quality in order to improve the business, rather than just ensuring compliance.
In fact, improving data quality and consistency is the number one priority for investment, with 76% planning investment and 36% identifying it as the top use case for investment in third-party tools and processes.
Improving data quality and consistency will be the number one priority for investment over the next two years.
Four out of 10 (41%) are aware of firm plans to invest in tools and processes to improve data quality and consistency in the next two years. A similar number (39%) expect to invest in compliance management, but fewer view this as the number one priority (22% vs 36% for data quality).
Did you enjoy the read?
Download the full report now and take the first step towards data quality democracy
Don’t miss out—download your copy today and lead the way in data quality excellence!
Further reading
Insights from Data Quality in Social Housing Market Intelligence
Explore insights from Experian’s latest research with Housing Technology on data quality in social housing. Learn how providers are tackling data literacy, governance, and AI adoption to improve tenant outcomes, streamline operations, and meet compliance challenges.
What’s driving fraud in 2025?
Based on the latest Experian research and data, we look at five key fraud trends in 2025, and how these will continue to evolve in 2026.
Single Player View
Explore Single Player View to better understand your gaming customers and deliver safer and more responsible gambling.
Celebrate Mum: Your guide to Mother’s Day audiences
Whether it’s through thoughtful gifts or spending time together, Mother’s Day presents a chance for brands to engage with a motivated and diverse audience.
5 ways to strengthen your business online presence
Having a business online presence is more essential than ever when it comes to building your brand, increasing your credibility and managing your reputation.
Shaping business with data management: 2025 predictions
As we head into 2025, we take a look at what the trends to help shape the future of data management will be. Read more.
What you need to know about Money Mules
Money muling isn’t a new phenomenon, but social media has made it easier than ever for criminals to find willing mules.
SME Affordability Report 2024
The SME Affordability Report is based on a series of research surveys and interviews, conducted with small and medium-sized businesses (SMEs) and credit providers summer 2024.
Experian helps the University of Leeds streamline HESA data submissions
Find out how Experian helped the University of Leeds with late or low-quality submissions, ensuring the future of the institution’s funding and reputation.