“Customer behaviour is being formed outside of the markets we specialise in and the customers’ expectations are incredibly high because of this. We need to think differently about the data universe. We need to think differently about data. What it is, why it is – and what it can enable.”

We’ve heard about a lot of concepts that sound impossible. But they are possible when it connects to new customer propositions, or new ways of doing traditional tasks. But, they are happening. There is some fine tuning to be done, but the thinking is there. We are starting to paint the picture of the future that we want – that our customers want – and things are starting to be achieved by thinking differently.

Richard Howells, Director of Insurance, Wealth, Life and Pensions at Experian explains in more detail about data, disruption and the art of the possible in our latest video.