New Look keeps data at the heart of operations

Overview: New Look keeps data at the heart of operations

Overview

New Look are a UK-based fashion retailer, operating both online and in-store. With 440 stores across the UK and Republic of Ireland, and over 238 million visits to their website and app in 2022, they hold the second largest share of the womenswear market for 18-44 year olds. Customer address data plays a pivotal role in their business’ operations. The company wants to ensure a smooth customer experience.

Find out how we’ve partnered with New Look for more than ten years, using address validation services both in-person and online.

Woman serving a customer in a shop

Challenge overview

New Look collects customer address data at two key points in the customer journey: through their ecommerce solution, and in store.

The retailer needs to ensure the data collected is accurate and deliverable in order to power their account creation, orders, delivery and returns processes whilst safeguarding the customer experience.

Challenges
  • Ensure deliveries reach customers whilst optimising the delivery operation for greater efficiency
  • Verify customer accounts so that data and journey(s) are mapped to individuals accurately
  • Deliver high customer experience with frictionless online and in-store address capture process
View New Look Profile
Company Bio:

New Look is a British multi-channel retailer, selling womenswear, menswear and clothing for teens. Founded in 1969 in Taunton, Somerset by Tom Singh, the retailer has grown internationally since its inception and now operates more than 600 stores worldwide, with locations in mainland Europe and Asia.

Company information:
Industry:Retail
Established:1969
Number of employees:10,000
As we work to re-architect our system, Experian's address validation is the one platform that's staying. It's not problematic in any way and does exactly what we want it to do.
New Look

Solution overview

New Look have worked with Experian’s address validation solutions since 2009, and they have become a vital element of the business’ technical architecture.

The solutions capture, cleanse, standardise and validate addresses, in real-time, at point of entry, allowing the retailer to streamline operations, deliver a frictionless omnichannel customer experience and have confidence in their address data.

Experian's address validation solutions clean New Look's address data to optimise delivery planning and increase successful delivery rates.
Learn how Experian Address Validation can help your business
Results
  • Powerful verification capability now allows efficient capture, correction and formatting of data
  • Address validation solution now optimises delivery planning and increases successful delivery rates
  • New Look can now pin-point addresses, standardise formatting and quickly and easily correct errors
Solutions
New Look keeps data at the heart of operations

New Look keeps data at the heart of operations

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
Redefining the finance first journey

The car finance ecosystem, like others, has undergone significant changes over recent years, driven by digital innovation, shifting consumer expectations, and increasing regulation. As a result, dealers, brokers and lenders have had to rethink traditional processes.

In assessing potential data partners, EnquiryLabs recognised Experian’s strong position in the market. With most UK vehicle finance lenders already dependent on Experian’s data, it would provide a consistent link between pre-qualification checks and lenders’ own decisioning processes.

Find out how Experian and EnquiryLabs delivered innovation through partnership.

See full story >
Case Study
A modern mortgage journey – Results that speak for themselves

Experian’s mission is to help lenders integrate digital mortgage journeys to drive automation, speed up decisions, and support financial inclusion – giving consumers more control and support.

Since 1875, Leeds Building Society has focused on putting homeownership within reach of more people, especially for first-time buyers. Recently, it began a digital transformation to streamline mortgage applications and improve credit decisioning using new data sources. Central to this is Leeds Building Society’s partnership with Experian, further evolving the automation in the mortgage landscape through the integration of Experian’s Open Banking Service, for seamless bank statement retrieval and underwriter assessments.

We explore the challenges faced and the collaborative journey with Experian to create a modern, consumer-focused mortgage experience in an increasingly competitive digital marketplace.

Download the full case study >

See full story >
Case Study
Streamlining background checks: Faster, smarter, and tailored for every role

Experian’s HR team faced growing delays and resource challenges in managing in-house background checks.

To improve speed, efficiency, and candidate experience, they transitioned to a tailored, automated solution delivered by Experian’s own Background Checking consultancy team.

The result: faster onboarding, reduced costs, and a more scalable, compliant process—without compromising on quality or care.

See full story >
Case Study
Learn how Bunches improved their delivery rates

Bunches is one of the growing online florists in the UK. 

Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration. 

See full story >
Case Study
How did our Meter Insights product help Leeds Building Society?

Leeds Building Society is the fifth largest building society in the UK, with assets of £31.6 billion. They provide residential mortgages through a network of approved mortgage brokers and directly to members. As a mutual organisation, they are owned by their members and act in their best interests over the long term.

The switch to Meter Insights data has not only improved data quality and reporting accuracy, but also enabled efficient, cost-effective, and GDPR compliant data access. This has provided greater confidence in their reporting and streamlined the production process.

See full story >
Case Study
Improving operational efficiencies with Experian’s Aperture Data Studio

Committed to operational excellence, Speedy Hire identified data quality as a critical enabler for enhanced decision-making and efficiency.

Seeking a more modern solution to their current tool, they adopted Experian’s Aperture Data Studio to address their challenges.

See full story >