Use insights into consumers likely shopping habits, preferences & behaviours to improve marketing effectiveness.
Find out more New Look keeps data at the heart of operations
Overview: New Look keeps data at the heart of operations
Overview
New Look are a UK-based fashion retailer, operating both online and in-store. With 440 stores across the UK and Republic of Ireland, and over 238 million visits to their website and app in 2022, they hold the second largest share of the womenswear market for 18-44 year olds. Customer address data plays a pivotal role in their business’ operations. The company wants to ensure a smooth customer experience.
Find out how we’ve partnered with New Look for more than ten years, using address validation services both in-person and online.
Challenge overview
New Look collects customer address data at two key points in the customer journey: through their ecommerce solution, and in store.
The retailer needs to ensure the data collected is accurate and deliverable in order to power their account creation, orders, delivery and returns processes whilst safeguarding the customer experience.
Challenges
- Ensure deliveries reach customers whilst optimising the delivery operation for greater efficiency
- Verify customer accounts so that data and journey(s) are mapped to individuals accurately
- Deliver high customer experience with frictionless online and in-store address capture process
View New Look Profile
Company Bio:
New Look is a British multi-channel retailer, selling womenswear, menswear and clothing for teens. Founded in 1969 in Taunton, Somerset by Tom Singh, the retailer has grown internationally since its inception and now operates more than 600 stores worldwide, with locations in mainland Europe and Asia.
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|---|---|
| Company information: | |
| Industry: | Retail |
| Established: | 1969 |
| Number of employees: | 10,000 |
As we work to re-architect our system, Experian's address validation is the one platform that's staying. It's not problematic in any way and does exactly what we want it to do.
Solution overview
New Look have worked with Experian’s address validation solutions since 2009, and they have become a vital element of the business’ technical architecture.
The solutions capture, cleanse, standardise and validate addresses, in real-time, at point of entry, allowing the retailer to streamline operations, deliver a frictionless omnichannel customer experience and have confidence in their address data.
Experian's address validation solutions clean New Look's address data to optimise delivery planning and increase successful delivery rates.
Learn how Experian Address Validation can help your business
Results
- Powerful verification capability now allows efficient capture, correction and formatting of data
- Address validation solution now optimises delivery planning and increases successful delivery rates
- New Look can now pin-point addresses, standardise formatting and quickly and easily correct errors
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