Working together to improve the customer journey

Overview: Working together to improve the customer journey

Address Validation helps Charles Tyrwhitt improve conversion & reduce failed deliveries

Charles Tyrwhitt, the well-known menswear retailer, is a business focused on delivering high quality menswear that offers great value for money, exemplary customer service, and commitment to operating responsibility.

Learn how Experian’s Address Validation solution help Charles Tyrwhitt maximise delivery success, improve online conversion, and deliver a seamless user experience.

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Challenge overview

Like many retailers, Charles Tyrwhitt has reviewed opportunities to increase sales conversion and reduce lost deliveries. The company identified that improving the quality of address data, and the ease with which this is captured, could help deliver against both objectives.

  • Improve sales conversion by improving the customer journey
  • Reduce the number of failed/lost deliveries and associated costs
View Charles Tyrwhitt Profile
Company Bio:

Founded in 1986, Charles Tyrwhitt is a UK-based menswear retailer, operating instore and globally online. With a growing footprint across the UK and USA, and even a store in Paris, Charles Tyrwhitt is focused on offering high quality, great value menswear to a global audience, whilst operating in a responsible manner. The company is committed to offering market leading customer service and experience, with data validation playing a key role within business operations.

Company information:
Industry: Retail
Established: 1986
Number of employees: 1300
It’s stable, works well, and does what we need it to do. If a business isn’t using address validation, they should have it, and yes, I would recommend Experian.
Doug Wooten, IT Director of Charles Tyrwhitt

Solution overview

Charles Tyrwhitt partnered with Experian, integrating address validation solutions in their online and in-store platforms, to validate customer information at the point of sale. They were able to accurately capture and validate addresses, detect and correct errors, reducing entry time by up to 80% and improving the accuracy of address data.

Experian Address validation helps Charles Tyrwhitt increase customer satisfaction, with frictionless sales experience and more successful deliveries.
Discover how to verify customer contact details at all stage
  • Increased conversion: speedy, easy capture of address data has helped convert more sales
  • Reduced lost packages: improved customer satisfaction and reduced the cost of replacing lost orders
  • Improved customer experience: customers can transact more easily, and more deliveries are received
Working together to improve the customer journey

Working together to improve the customer journey

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