How data can help you get closer to your customers

It is unimaginable to build a digital strategy without ensuring your data is of quality, having a single customer view is also key.

 

In this short video, Richard Howells, Director of Insurance, Wealth, Life and Pensions at Experian identifies how data can help firms get closer to their customers, looking at tools that can enable a single customer view (ExPin), and the role and benefits of automating the processes surrounding customer management.