Affordability has long been a hot-topic. With rising levels of predeliquency, alongside reduced capacity to afford lending, we have experienced a shift in the industry in response to an emerging trend. The pandemic has accelerated the need to understand affordability at a much more granular level. The opportunity to do this is here, and the tools created as an enabler are even more sophisticated today than what we saw months ago. We speak to Experian’s Product Director of affordability about what strategies lenders need to adopt, and priorities, in order to access a current and accurate view of affordability, and the practicalities behind this in a turbulent economy.