Join our #DataDriven TweetChat on Tuesday, July 8 at 5:30 pm BST


Join our upcoming #DataDriven chat on Twitter featuring:

  • Susie Wolff  – Development Driver, Williams Martini Racing
  • Rob Smedley – Head of Vehicle Performance, Williams Martini Racing Formula 1 Team
  • Greg Bonin – Principal Scientist for Experian’s DataLabs.

Topic: Using Data to Make Smarter Decisions

When: July 8, 2014 at 5:30 pm BST

Featured Guests:

Susie Wolff (@Susie_Wolff), a Williams Martini Racing Development Driver, that has progressed through the ranks of motorsport, starting off in karting, then moving up to Formula Renault and Formula Three before moving to the DTM (the German Touring Car series) to compete for Mercedes-Benz. In 2012, she was signed by Williams Martini Racing as development driver. As such she’s one of a only a handful of women who made it all the way up to Formula One.

Rob Smedley (@WilliamsRacing) the head of vehicle performance for Williams Martini Racing. Smedley started in Formula One racing with the Jordan Grand Prix team. At Jordan, he worked as a data acquisition engineer overseeing all of the telemetric data that was used by the team’s race engineer to support the racing driver. In 2003, he went on to be a track engineer for Jordan before moving to Ferrari. In the 2006 season, he became Felipe Massa’s race engineer at Ferrari. Then, in January 2014, he joined Massa by switching from Ferrari to become the head of vehicle performance for Williams Martini Racing.

Greg Bonin, (@Experian) a Principal scientist for Experian’s DataLabs, helps Experian clients and businesses solve strategic marketing and risk-management problems through an advanced data analysis process, research and development. By taking advantage of Experian data assets such as broad and secure consumer and commercial credit data and demographics, he guides Experian clients in determining new approaches to challenging problems. The projects he works on tackle high-dimensionality issues where the combination of computer science, applied mathematics and business acumen intersect to create services that can be cost-effectively implemented.