As consumers become increasingly empowered through choice, channel and the vast variety of products and providers, they can be left uncertain of the best product for their situation. These ‘empowered’ consumers will ultimately decide which lenders have earned their trust. It’s imperative that businesses understand their customers’ needs in order to develop long lasting relationships.
For businesses, this presents a huge opportunity – particularly to those who know their customers well.
It’s no longer about just catering to the growing use of technology, instead it’s about winning customers over by understanding them better and demonstrating a great customer experience through the most appropriate product offerings and a personalised experience
To find our more read, Senior Product Manager Dave Marshall’s in-depth article in full by clicking here.