It’s a trend that just won’t go away! Mobile gambling is growing – fast. With talk of double digit growth rates in the coming years, experts predict that the mobile gaming market will account for 40% of total online gambling by 2018 .
With 4.5 million Smartphone users taking to their device for online gaming and a total pot of 47 million mobile device users out there in the UK, the growth opportunity is clear to see .
Yet, with this opportunity, comes a real challenge for gaming providers. Not only to offer players an optimised customer journey on mobile, but equally, to ensure that they can protect their customers and their business from the threat of fraud.
Know your Customer (KYC) and Anti Money Laundering (AML) checks can be performed on mobile devices, without leaving players vulnerable to fraud attacks and providers open to none-compliance – all of which could have a negative impact on the gaming sector.
A slick, digital journey for customers when on-boarding on mobile doesn’t need to compromise on their security, or yours. In fact, it’s just the opposite. Mobile optimisation for identity verification could help to increase the confidence you have in the identities of the players coming to your site – defending them and your business from both first and third party fraud.
Online identity document checks compatible with mobile can help to improve the sign-up process offered to customers, ensuring it’s quick, easy and secure for them to pass verification and start playing.
By making it fast, simple and pain-free for them, online gaming providers can be sure to sign-up more of the players they want, whilst improving operational efficiency by reducing the amount of manual checks they need make.
An additional benefit is that there will be a clear and auditable trail for online identity verification that will help to keep your customers safe online and support compliance to legislation. It’s a win-win!
One such means of optimising online identity document verification for mobile is through the Experian Autodoc-ID solution. It’s a 24/7 web-based document checking service where players can submit their identity documents by simply taking a photo of them and sending that to the provider electronically.
The service helps to verify documents securely online, in an instant, removing the need for customers to provide physical copies of documents that delay them from interacting with the platforms they’re signing up for.