In this webinar, we challenge the assumption that effective fraud prevention has to negatively impact service for your customers. In our view, today’s advanced data analytics techniques and platforms make it possible to deliver and even enhance the customer experience, while also protecting your business from fraud. This is what we at we call: frictionless fraud prevention.
Topics covered include:
- Current fraud landscape – issues created by conflicting customer experience and fraud prevention objectives
- Realities of disconnection – identifying the current sources of friction in the customer journey
- Creating a frictionless ‘happy path’ – top tips for building and adopting a frictionless fraud strategy
- Risk based authentication