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As marketers, we know that access to data, to power the planning and execution of campaigns, is key

How should you decide where to invest? Which country, city or town is right for you? How does the market compare to the locations you’re familiar with – and how big is the opportunity overall? How do you reach those audiences consistently in media channels across territories?

Giving yourself the best chances of success means answering critical questions, including those above. But getting hold of answers that you trust can be challenging – especially if you’re exploring unfamiliar markets using different languages.

This guide will cover some top tips on things to consider when looking to expand your campaigns globally.


Download our guide to planning and executing consistent global marketing campaigns

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Experian WorldView

Find out how Experian WorldView provides immediate access to geo-level insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.