Whilst we know the whole market is shifting at pace, other external factors such as the pandemic closing dealerships and the global supply chain shortage have seen new developments in terms of how we buy cars now and, in the future, and who will be buying them. All of which is once more threatened by a rapidly evolving cost of living crisis, impacting confidence levels amongst potential customers who must look to their own personal finances before making significant purchases…
If you missed our latest auto webinar in partnership with YouGov, you can watch it on-demand above. We explored the latest research data alongside car ownership and demographic data.
In the session we covered:
![Lightbulb icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-lightbulb.jpg)
The changing face of car buying
![Cars icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-cars.jpg)
Drivers to car purchase
![Car in a shield icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-car-shield.jpg)
The E-volution – Focus on E-Luxury
![Car magnified icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-car-magnified.jpg)
Who is buying which brand?
![Location icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-location.jpg)
Where are the likely hotspots and what infrastructure is needed to support EV rollout?
![People magnified icon](https://www.experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2022/11/ev_webinar-icon-people-magnified.jpg)
Who is putting off buying due to economic pressures?
Meet the speakers:
![Image of Clive Gosling](https://www.experian.co.uk/content/dam/marketing/uki/uk/en/assets/speakers/clive-gosling-22.jpg)
Clive Gosling
Head of Consulting, Experian
![Image of Matthew James](https://www.experian.co.uk/content/dam/marketing/uki/uk/en/assets/speakers/matthew-james-22.jpg)
Matthew James
Group Account Director, YouGov