Understanding the key demographic, transactional and mobility characteristics of consumers that inform your location strategies.
Find out more Creating the UK Numeracy Index (UKNI)
Overview: Data for Good – Creating the UK Numeracy Index
Identify and help individuals improve financial literacy and numerical confidence through the UKNI
The UK has a significant problem with low numeracy skills; half the adult population possess the skills of an 11-year-old. Low numeracy costs the economy £25 billion annually* and is a key barrier to many from disadvantaged backgrounds climbing the socio-economic ladder.
Experian and National Numeracy partnered to create the UK Numeracy Index (UKNI), which models and ranks geographic areas by numeracy skills and confidence. The UKNI revealed a direct correlation between low numeracy and low social mobility and is being used to enact change by focusing improvement efforts and underpinning how local authorities’ access the £560M “Multiply” government programme.
*www.nationalnumeracy.org.uk/cost-outcomes-associated-low-levels-adult-numeracy-uk-2014
Challenge overview
Combining knowledge, expertise and datasets, the two companies set out to build the first UK Numeracy Index (UKNI) which models and ranks areas of the UK by (1) numeracy skills; and (2) numeracy confidence. The Index would reveal fresh insight into numeracy issues across ward, local authority and regional levels.
The ambition was to use this unique and valuable data for good to actively change people’s lives for the better; allowing policymakers, organisations and local communities to focus numeracy improvement efforts thus boosting social mobility and empowering people for positive change allowing better opportunities and brighter futures.
Challenges
- Half the UK adult population possess the numeracy skills of an 11-year-old
- Low numeracy costs the economy £25 billion annually*
- A key barrier to many from disadvantaged backgrounds climbing the socio-economic ladder
View National Numeracy Profile
Company Bio:
National Numeracy was established as an independent charity in 2012 to help raise low levels of numeracy among both adults and children and to promote the importance of everyday maths skills.
The charity challenges negative attitudes, influences public policy and offers practical ways to help adults and children across the UK improve their numeracy to become confident and competent with using numbers and data, so that they can make good decisions in their daily lives.
| |
|---|---|
| Company information: | |
| Founded: | 2012 |
| Number of employees: | 11-50 |
| Industry: | Non-profit Organisations |
Our partnership is enabling deeper, more targeted impact by empowering people with low numeracy in communities across the UK to take the all-important steps to improve their numeracy and financial health, helping in turn to spark brighter futures. We are very proud of what our partnership with Experian has achieved and tremendously grateful for insight, passion, drive of the Experian team in helping to improve the numeracy of the nation.
Solution overview
The UKNI was created from numeracy data (confidence and skills) and several consumer attributes from Experian, including gender, affluence, age, and employment status. Experian used the email address provided when registering for the National Numeracy Challenge in an anonymous sample to match numeracy data.
Two numeracy models: confidence and skill, with an average score for each model calculated based on the number of households in each area. This allowed comparable areas of the UK to be ranked by percentile. A single UKNI from the models. The index has been made available via a public Tableau dashboard for ease of access and another more detailed version was published to be used by National Numeracy internally for further analysis.
The partnership between National Numeracy and Experian is an important one that's made a huge impact by identifying and helping individuals improve their financial literacy and confidence in numbers.
Improve your market research and market segmentation
Results
- The UKNI was created to model and rank geographic areas by numeracy skills and confidence
- Used by approximately 50 local authorities to support understanding their numeracy landscape
- The insight is used to target interventions as part of the Government's £560M Numeracy initiative
Related Products
Not the right solution for your business? Browse all our products
We have solutions we can tailor for your business needs
Speak to an expert
Case Study
Data migration is rarely straightforward, but partnering with Experian is.L&Q, one of the UK’s largest housing associations, focuses on developing affordable homes, managing properties and supporting communities. To handle the extensive data generated from this, L&Q relied on Experian’s services.
By combining migration with data quality efforts, L&Q have experienced a seamless migration and established a strong foundation for future growth.
See full story >
Case Study
How did our integrated credit risk solutions help The Right Fuel Card Company achieve their goals?The Right Fuel Card Company (RFC), part of the Edenred Group, supports around 20,000 active customers and processes 1,000 new fuel card applications each month. Their customers range from sole traders to fleet managers – all of whom rely on RFC for streamlined payments and credit to manage fuel costs.
RFC needed a smarter, real-time view of affordability. That’s where we helped.
See full story >
Case Study
Redefining the finance first journeyThe car finance ecosystem, like others, has undergone significant changes over recent years, driven by digital innovation, shifting consumer expectations, and increasing regulation. As a result, dealers, brokers and lenders have had to rethink traditional processes.
In assessing potential data partners, EnquiryLabs recognised Experian’s strong position in the market. With most UK vehicle finance lenders already dependent on Experian’s data, it would provide a consistent link between pre-qualification checks and lenders’ own decisioning processes.
Find out how Experian and EnquiryLabs delivered innovation through partnership.
See full story >
Case Study
A modern mortgage journey – Results that speak for themselvesExperian’s mission is to help lenders integrate digital mortgage journeys to drive automation, speed up decisions, and support financial inclusion – giving consumers more control and support.
Since 1875, Leeds Building Society has focused on putting homeownership within reach of more people, especially for first-time buyers. Recently, it began a digital transformation to streamline mortgage applications and improve credit decisioning using new data sources. Central to this is Leeds Building Society’s partnership with Experian, further evolving the automation in the mortgage landscape through the integration of Experian’s Open Banking Service, for seamless bank statement retrieval and underwriter assessments.
We explore the challenges faced and the collaborative journey with Experian to create a modern, consumer-focused mortgage experience in an increasingly competitive digital marketplace.
Download the full case study >
See full story >
Case Study
Streamlining background checks: Faster, smarter, and tailored for every roleExperian’s HR team faced growing delays and resource challenges in managing in-house background checks.
To improve speed, efficiency, and candidate experience, they transitioned to a tailored, automated solution delivered by Experian’s own Background Checking consultancy team.
The result: faster onboarding, reduced costs, and a more scalable, compliant process—without compromising on quality or care.
See full story >
Case Study
Learn how Bunches improved their delivery rates Bunches is one of the growing online florists in the UK.
Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration.
See full story >