Overview: Salford City Council focus on tackling health inequalities
The Salford City Council’s Public Health Intelligence team have a particular focus on tackling health inequalities. Alongside seven other priorities that make up the “Great Eight” for the City Council as a whole, understanding the needs of the population’s health and wellbeing was key to informing the strategy of the overall Locality Plan.
The aim of the JSSNA (Joint Strategic Strengths and Needs Assessment) programme is to help Salford City Council and its partners understand their population and to promote thinking about the differences and similarities between the communities living within the city. This encourages the conversation around population diversity and the inequalities which may arise as a result, both of which are essential when designing services to ensure fair and equal accessibility for all communities.
Another objective of the JSSNA is to promote the value of engaging with Salford’s Public Health team to collectively meet partnership aims. Through engaging with Experian and using Mosaic as a tool for profiling areas, Salford are championing evidence-based decision making during the development and delivery of public health services at a local level, with the aim of reducing inequalities.
The city of Salford covers 37 square miles and is made up of eight neighbourhoods and 20 wards. Some 269,000 people living in 126,000 homes are proud to call Salford their home.
The city is predominantly a mixture of young, single people in their 20s and 30s who rent their homes; families with school children living on limited budgets in low-cost homes and younger household homeowners.
Almost half of households in Salford have residents whose social circumstances suggest that they may need high levels of support to help them manage their health and finances.
| |
|---|---|
| Industry: | Public sector |
Salford’s Public Health Intelligence team required a common currency across partner organisations within the city. By choosing Experian’s Mosaic segmentation, Salford were able to apply a consistent principle of geodemography across all their households. This provided an easy-to-understand framework which now serves as a foundation to make informed decisions on where and how to address public health issues. The framework was applied to Salford households to create the Mosaic Profile for Salford, a report which contributes significantly to our understanding of the local population in Salford and forms part of the JSSNA.
We have solutions we can tailor for your business needs
Speak to an expert
Bunches is one of the growing online florists in the UK.
Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration.
See full story >
Leeds Building Society is the fifth largest building society in the UK, with assets of £31.6 billion. They provide residential mortgages through a network of approved mortgage brokers and directly to members. As a mutual organisation, they are owned by their members and act in their best interests over the long term.
The switch to Meter Insights data has not only improved data quality and reporting accuracy, but also enabled efficient, cost-effective, and GDPR compliant data access. This has provided greater confidence in their reporting and streamlined the production process.
See full story >
Committed to operational excellence, Speedy Hire identified data quality as a critical enabler for enhanced decision-making and efficiency.
Seeking a more modern solution to their current tool, they adopted Experian’s Aperture Data Studio to address their challenges.
See full story >
Their activities include data onboarding, consulting, and operational data quality. The platform supports various use cases, streamlining operations, improving accuracy, and saving costs. It processes 63+ million consumer records monthly and has new governance features.
See full story >
The Co-operative Bank have been looking at ways to diversify, to deliver more inclusive financial solutions for customers. To achieve this, they are introducing our Ascend Analytical Sandbox, which offers comprehensive market insights and risk management capabilities. This innovative approach aligns with the bank’s commitment to ethical banking and proactive customer support, ensuring that they can meet the diverse needs of their customers while maintaining their high standards of responsibility and care.
See full story >
St. James’s Place (SJP), a leading financial services provider managing over £184 billion in client funds, faced challenges with inconsistent data, inefficient reporting, and a lack of unified data quality management. To address these issues, SJP partnered with Experian to implement Aperture Data Studio.
This strategic approach has improved SJP’s data quality processes, operational efficiency, and enhanced client and partner satisfaction.
See full story >