Salford City Council tackle health inequalities

Consumers are facing rising costs and tougher financial choices, leading to greater financial awareness and more deliberate decisions about how they spend and manage their money. This creates a pivotal opportunity for banks to strengthen relationships at every interaction and reinforce customer confidence.

In this environment, having a clear and consistent understanding of customers, who they are, what matters to them and what influences their decisions, is more valuable than ever. With the right insights, banks can deliver more relevant experiences, improve targeting and enable faster, more confident decision-making.

An insight-led customer strategy allows banks to stay closely aligned with evolving needs, direct investment more effectively and build lasting loyalty at the moments that matter most.

Today’s property consultancies and build to rent (BTR) operators face intense scrutiny. Funding committees want harder evidence. Market volatility makes demand harder to read. Data is fragmented, inconsistent and often not trusted. In this environment, confidence becomes a commercial advantage – and Allsop needed a way to deliver it at scale.

As we step into 2026, advertising growth is continuing – but so is pressure to show impact. Recent forecasts from the Advertising Association and WARC suggest UK ad spend will surpass £49 billion, with brands maintaining investment while placing greater emphasis on accountability and effectiveness.

As pressure grows, out-of-home advertising is evolving beyond visibility alone. By combining real-world spend behaviour with location intelligence, media owners like JCDecaux are turning exposure into evidence, and giving advertisers greater confidence in how OOH drives business outcomes.

Derbyshire Fire & Rescue Service (DFRS) partnered with us to strengthen its prevention strategy using Mosaic UK household insights segmentation.

By building a Risk Stratification Index (RSI) that combines household-level insight, lifestyle indicators and local incident data, DFRS can prioritise fire safety visits across 500,000+ homes. This data-led approach has supported more targeted, evidence-based prevention planning for over five years, helping the service focus resources where they can have the greatest impact.

HelloFresh had already established direct mail as their best-performing channel. But they wanted to go further – beyond generic messaging – to create truly personalised content that resonated with individual households.

By combining customer data with Experian’s accurate household level insights, HelloFresh has proven that personalisation isn’t just a buzzword – it’s a performance driver.