Make your cross-channel marketing and strategic business decisions more effective with advanced, data-driven consumer classification.
Find out more Smarter prevention, safer communities: How DFRS uses Mosaic to target risk
Overview: Targeting risk before it strikes: DFRS’s data-led prevention model
Supporting prevention strategy with Mosaic segmentation for Derbyshire Fire & Rescue Service
Derbyshire Fire & Rescue Service (DFRS) partnered with us to strengthen its prevention strategy using Mosaic UK household insights segmentation. By building a Risk Stratification Index (RSI) that combines household-level insight, lifestyle indicators and local incident data, DFRS can prioritise fire safety visits across 500,000+ homes. This data-led approach has supported more targeted, evidence-based prevention planning for over five years, helping the service focus resources where they can have the greatest impact.
Challenge overview
DFRS needed a way to support strategic prioritisation of home fire safety visits, ensuring resources were directed to areas where prevention activity could have the greatest impact.
View Derbyshire Fire & Rescue Service Profile
Company Bio:
Derbyshire Fire & Rescue Service (DFRS) is the statutory fire and rescue service for Derbyshire, England, responsible for protecting communities, reducing risk and responding to emergencies across the county. It covers over 1,000 square miles and serves around 980,000 people – over 500,000 residential properties – delivering proactive fire safety visits and emergency response services.
| |
|---|---|
| Serves: | ~980,000 residents |
| Covers: | 1,000+ square miles |
| Operates: | 31 fire stations |
| Response: | 6,500+ incidents annually |
By combining Mosaic, lifestyle indicators, and our own first-party data, we’ve built a Risk Stratification Index (RSI) that pinpoints areas where proactive engagement matters most. This insight doesn’t just shape strategy - it changes lives. It helps us plan smarter, reach people earlier, and focus resources where they’ll have the greatest impact.
Solution overview
Derbyshire Fire & Rescue Service used data-driven insights to build their Risk Stratification Index (RSI), pinpointing areas where proactive engagement delivers the greatest benefit.
Leveraging Experian’s Mosaic UK segmentation, they analysed resident profiles (groups and types) at a household-level (UPRN), including demographic composition such as age and gender.
Lifestyle variables (e.g. smoking, alcohol use, health) were then overlaid and modelled alongside additional datasets, including deprivation data and locally captured incident and casualty data.
By integrating Mosaic one-page profiles into internal mapping tools, crews will be able to access relevant area-level insights instantly, supporting preparation for safety visits.
See how Mosaic works as a powerful segmentation framework
Results
- Mosaic has helped DFRS target prevention and plan safety visits across 500,000+ homes
- Mosaic has guided DFRS with dynamic insight beyond census data for over 5 years
- Embedded across systems, Mosaic enables targeted communications and campaigns
Related Products
We have solutions we can tailor for your business needs.
Speak to an expert
Case Study
How HelloFresh developed a personalised strategy to optimise their acquisitionHelloFresh had already established direct mail as their best-performing channel. But they wanted to go further – beyond generic messaging – to create truly personalised content that resonated with individual households.
By combining customer data with Experian’s accurate household level insights, HelloFresh has proven that personalisation isn’t just a buzzword – it’s a performance driver.
See full story >
Case Study
Experian Address Validation saves time, improves data accuracy and enhances ZSL member experienceZSL faced delays in membership sign-up and lost renewals due to inaccurate contact data. Experian embedded Address Validation into ZSL’s Tessitura system, ensuring accurate, validated data for seamless member experiences.
See full story >
Case Study
How Nesta built a segmentation framework to identify and engage future heat pump adoptersTo meet the UK’s climate goals, around 3 million homes must switch to low-carbon heating by 2030 – a twelvefold increase from current adoption rates.
Nesta, the UK’s innovation agency for social good, is driving this shift by helping energy, tech, and finance sectors better engage future adopters. But to do that effectively, Nesta need to pinpoint who’s ready to adopt and what’s holding others back.
See full story >
Case Study
Data migration is rarely straightforward, but partnering with Experian is.L&Q, one of the UK’s largest housing associations, focuses on developing affordable homes, managing properties and supporting communities. To handle the extensive data generated from this, L&Q relied on Experian’s services.
By combining migration with data quality efforts, L&Q have experienced a seamless migration and established a strong foundation for future growth.
See full story >
Case Study
How did our integrated credit risk solutions help The Right Fuel Card Company achieve their goals?The Right Fuel Card Company (RFC), part of the Edenred Group, supports around 20,000 active customers and processes 1,000 new fuel card applications each month. Their customers range from sole traders to fleet managers – all of whom rely on RFC for streamlined payments and credit to manage fuel costs.
RFC needed a smarter, real-time view of affordability. That’s where we helped.
See full story >
Case Study
Redefining the finance first journeyThe car finance ecosystem, like others, has undergone significant changes over recent years, driven by digital innovation, shifting consumer expectations, and increasing regulation. As a result, dealers, brokers and lenders have had to rethink traditional processes.
In assessing potential data partners, EnquiryLabs recognised Experian’s strong position in the market. With most UK vehicle finance lenders already dependent on Experian’s data, it would provide a consistent link between pre-qualification checks and lenders’ own decisioning processes.
Find out how Experian and EnquiryLabs delivered innovation through partnership.
See full story >