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Why today’s hyper-connected consumer means having a cross-channel consumer classification is more important than ever

Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this transformation. Both have enabled us to connect with each other (and with organisations), exchange ideas, buy products and services and share information at any time, in any place and in a multitude of different ways.

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