Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

2020 Global data management research

The demand for data-driven insights and innovation has never been higher. Maintaining a competitive edge in today’s digital landscape hinges on the ability to leverage accurate and reliable data to...

Whitepaper - Nov 2020
Experian FMCG Studio
How FMCG companies can understand their consumers, their preferences and…

In the world of Fast Moving Consumer Goods (FMCG) there is a complex matrix of consumer demand, product innovation and supply. As a result of the COVID-19 pandemic, the retail world is shifting; and...

Blog - Nov 2020
B2B Prospector
6 ways to strengthen your online presence to benefit your…

The COVID-19 pandemic has forced us all to live more of our lives online in new and unprecedented ways. From homeworking and homeschooling to socialising and meeting family and friends in the virtual...

Blog - Sep 2020
Data quality is at the heart of digital transformation

According to the Analyst firm Gartner, the data quality solutions market has continued to grow strongly, reaching $1.77 billion in 2019, an increase of 6.2% over 2018. As organisations increase their...

Blog - Sep 2020
How to get the best from your marketing budget
Leveraging 1st and 3rd party data effectively across channels in…

Reaching your target audience has always been one of the key fundamentals of successful marketing. In TV advertising reach and frequency into a target audience is ingrained into the media buying...

Blog - Jul 2020
Towards a universal customer view

Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...

Whitepaper - Jul 2020
How to write a marketing plan

What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...

Blog - Jul 2020
Data Breach: How can you prepare, manage and tell individuals…

With most office employees very likely to be working from home for the coming months it continues to be a challenging period for businesses to understand current risk and manage it. During this...

Blog - Jun 2020
How geolocation data benefits your business and customers

With 85% of organisations agreeing that data is their most valuable asset according to Experian’s 2020 Global Data Management Report, being a truly data-informed business is of huge importance to...

Blog - Jun 2020
How to get the best from your marketing budget
How to get the best from your marketing budget

Defining your marketing budget can be tricky, especially as a small business and even more so in these unprecedented times. Our guide aims to help you successfully allocate your marketing spend,...

Blog - May 2020
Finding your place in the world: top tips when planning…

Global expansion is the dream of many organisations. But failure can be costly. How should you decide where to invest? Which country, city or town is right for you? How does the market compare to the...

Whitepaper - Jan 2020
people-at-desk
What is B2B marketing and how to create a B2B…

What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...

Blog - Dec 2019