Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
Risk in an open data world
In an ideal world, customers would be granted credit only if they can afford to repay in a sustainable manner and without harming their overall financial situation. In practice, this can never be...
Finding your place in the world: top tips when planning…
Global expansion is the dream of many organisations. But failure can be costly. How should you decide where to invest? Which country, city or town is right for you? How does the market compare to the...
What is B2B marketing and how to create a B2B…
What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...
8 strategies for B2B marketing success
If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...
Case Study: cClearly – Increasing conversions for B2B products in…
Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the...
Case Study: OANDA – Delivering media buying strategy for forex…
Data-Led Acquisition Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged...
Paid search optimisation: How to automate your bidding to improve…
Consumer data is the driving force behind any successful marketing campaign, enabling you to maximise the ROI on channels like programmatic, social and TV. Despite audience data in paid search...
Webinar: Accurate data for better business performance
Many organisations underestimate the importance of accurate customer data. Inaccuracies in simple pieces of information such as their address or email can cause much larger problems down the line for...
Case Study: Royal Trinity Hospice- saves time and money with…
Data Cleansing The UK’s oldest hospice providing specialist palliative care chose Experian’s data cleansing services. It was able to reduce costs from sending unwanted mail, ultimately...
Case Study: Jayex partners with Experian Data Quality to deliver…
Jayex has implemented Experian’s address capture tools into its UK hospital self-service check-in kiosks to quickly validate patient addresses and so improve their experience and deliver cost and...
Case Study: Norfolk County Council
Address Validation Norfolk County Council empowers employees with address cleansing from Experian. Employees are able to update and ‘own’ their address records, liberating HR staff from...
Case Study: Cancer Research – saves time and money with…
Address Validation Cancer Research saves time and money on its customer engagement programmes with Experian. Cloud-based real-time address capture tools bring Cancer Research simple, accurate and...