Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
2020 Global data management research
The demand for data-driven insights and innovation has never been higher. Maintaining a competitive edge in today’s digital landscape hinges on the ability to leverage accurate and reliable data to...
How FMCG companies can understand their consumers, their preferences and…
In the world of Fast Moving Consumer Goods (FMCG) there is a complex matrix of consumer demand, product innovation and supply. As a result of the COVID-19 pandemic, the retail world is shifting; and...
6 ways to strengthen your online presence to benefit your…
The COVID-19 pandemic has forced us all to live more of our lives online in new and unprecedented ways. From homeworking and homeschooling to socialising and meeting family and friends in the virtual...
Data quality is at the heart of digital transformation
According to the Analyst firm Gartner, the data quality solutions market has continued to grow strongly, reaching $1.77 billion in 2019, an increase of 6.2% over 2018. As organisations increase their...
Leveraging 1st and 3rd party data effectively across channels in…
Reaching your target audience has always been one of the key fundamentals of successful marketing. In TV advertising reach and frequency into a target audience is ingrained into the media buying...
Towards a universal customer view
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...
How to write a marketing plan
What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...
Data Breach: How can you prepare, manage and tell individuals…
With most office employees very likely to be working from home for the coming months it continues to be a challenging period for businesses to understand current risk and manage it. During this...
How geolocation data benefits your business and customers
With 85% of organisations agreeing that data is their most valuable asset according to Experian’s 2020 Global Data Management Report, being a truly data-informed business is of huge importance to...
How to get the best from your marketing budget
Defining your marketing budget can be tricky, especially as a small business and even more so in these unprecedented times. Our guide aims to help you successfully allocate your marketing spend,...
Finding your place in the world: top tips when planning…
Global expansion is the dream of many organisations. But failure can be costly. How should you decide where to invest? Which country, city or town is right for you? How does the market compare to the...
What is B2B marketing and how to create a B2B…
What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...