Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
Towards a universal customer view
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...
How to write a marketing plan
What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...
Data Breach: How can you prepare, manage and tell individuals…
With most office employees very likely to be working from home for the coming months it continues to be a challenging period for businesses to understand current risk and manage it. During this...
How geolocation data benefits your business and customers
With 85% of organisations agreeing that data is their most valuable asset according to Experian’s 2020 Global Data Management Report, being a truly data-informed business is of huge importance to...
How to get the best from your marketing budget
Defining your marketing budget can be tricky, especially as a small business and even more so in these unprecedented times. Our guide aims to help you successfully allocate your marketing spend,...
Finding your place in the world: top tips when planning…
Global expansion is the dream of many organisations. But failure can be costly. How should you decide where to invest? Which country, city or town is right for you? How does the market compare to the...
What is B2B marketing and how to create a B2B…
What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...
8 strategies for B2B marketing success
If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...
Case Study: cClearly – Increasing conversions for B2B products in…
Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the...
Case Study: OANDA – Delivering media buying strategy for forex…
Data-Led Acquisition Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged...
Paid search optimisation: How to automate your bidding to improve…
Consumer data is the driving force behind any successful marketing campaign, enabling you to maximise the ROI on channels like programmatic, social and TV. Despite audience data in paid search...
Webinar: Accurate data for better business performance
Many organisations underestimate the importance of accurate customer data. Inaccuracies in simple pieces of information such as their address or email can cause much larger problems down the line for...