Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
2021 Global Data Management Research Highlights
We are pleased to announce the official launch of our annual Global Data Management Research. This year, we surveyed 700 business leaders across the U.S., U.K., and Brazil to get their perspective on...
Insight for today’s hyper-connected, post-pandemic world with Mosaic 7
Understanding more about consumers’ attitudes and behaviours has always been critical to effective marketing. But never more so than today, as we get to grips with the societal, behavioural and...
What does data collaboration mean for key industry stakeholders?
A new global report from the Winterberry Group has looked at the importance of collaborative data solutions in the modern world. Surveying 75 brand marketeers and interviewing 50 senior experts in...
The Collaborative Data Solutions report setting out a vision for…
Winterberry Group has recently released “Collaborative Data Solutions: Data and Identity in the Era of Permission” a whitepaper on data collaboration, surveying 75 brand marketers and...
2020 Global data management research
The demand for data-driven insights and innovation has never been higher. Maintaining a competitive edge in today’s digital landscape hinges on the ability to leverage accurate and reliable data to...
How FMCG companies can understand their consumers, their preferences and…
In the world of Fast Moving Consumer Goods (FMCG) there is a complex matrix of consumer demand, product innovation and supply. As a result of the COVID-19 pandemic, the retail world is shifting; and...
6 ways to strengthen your online presence to benefit your…
The COVID-19 pandemic has forced us all to live more of our lives online in new and unprecedented ways. From homeworking and homeschooling to socialising and meeting family and friends in the virtual...
Data quality is at the heart of digital transformation
According to the Analyst firm Gartner, the data quality solutions market has continued to grow strongly, reaching $1.77 billion in 2019, an increase of 6.2% over 2018. As organisations increase their...
Leveraging 1st and 3rd party data effectively across channels in…
Reaching your target audience has always been one of the key fundamentals of successful marketing. In TV advertising reach and frequency into a target audience is ingrained into the media buying...
Towards a universal customer view
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...
How to write a marketing plan
What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...
Data Breach: How can you prepare, manage and tell individuals…
With most office employees very likely to be working from home for the coming months it continues to be a challenging period for businesses to understand current risk and manage it. During this...