Case Study: OANDA – Delivering media buying strategy for forex trading

Data-Led Acquisition

Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged Experian’s Mosaic insights to complement the in-house acquisition strategy and develop a media buying approach that would grow, and increase the value of the trading base.


“The combined team’s approach has delivered excellent data-driven campaign execution alongside supporting innovation and we are excited about developing our partnership in the future.” –

-Chantelle Johnson, Global Director of Acquisitions, OANDA

 

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