How to identify customers across devices and channels
In modern marketing brands need to be able to communicate with their customers in a seamless manner, regardless of channels or devices. This is because consumers don’t see individual channels, they see one brand and they expect a seamless experience.
In order to be able to communicate effectively, brands need to be able to see their customers as individuals. They need to be able to recognise them across devices and join all the touch points together. In this paper we explain the different ways of doing this and why using a DMP is the method with the biggest wins.
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