Digital Segmentation

How online behaviour and digital adoption varies across the UK population

To effectively and accurately communicate with your customers you need to understand them. In this white paper we showcase some of the findings of the Mosaic Digital research which takes typical segmentation one step further by analysing digital behaviour.

How comfortable are your target audience in using the internet? Are they more likely to make purchases online, through social media or will they always head to a store? Are people living in particular areas more likely to browse the internet on their phones or on a desktop? What about their usage of social media?

 

Download the whitepaper