Up Close and Personal – what’s on the CMO agenda?

10 Top the Agenda of CMOs in 2017 — But Should Mobile Be A Higher Priority?

This report produced in partnership with OC&C Strategy Consultants takes an in-depth look at the issues facing CMOs in today’s sophisticated and data-driven world.

Based on a survey of more than 100 CMOs worldwide, the paper digs into the key challenges and opportunities while painting a wider picture of how brands, marketers and their wider organisations can navigate a clear path.

Topics include:

  • The macro trends shaping the marketing ecosystem
  • The questions surrounding digital transformation
  • How to plug the talent gap
  • The evolving world of analytics and targeting
  • What ’mobile’ means in 2017

 

Download the report