Email best practice: Reactivation programmes

When subscribers stop interacting with your brand it’s difficult to understand why and how to reconnect with them and increase their engagement. That’s why we’ve put this white paper together to give you some insight and provide you with some tips on creating a successful re-activation programme.

This paper looks at:

What are re-activation programmes?
Why subscribers become inactive?
Classifying inactives
Creating re-activation programmes
Considerations and challenges
Best practice and testing

Download the whitepaper