Case Study: cClearly – Increasing conversions for B2B products in Paid Search

Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the Business-to business (B2B) sector it can be difficult to qualify the right business who are likely to convert into paying customers. To tackle this problem Experian recognised that the service we provide to clients could be used to power our
own business. We knew it could help identify businesses who were more likely to be interested in adopting Experian Business Express or B2B Prospector, and optimised the media spend towards those businesses.


“The support and knowledge from cClearly were as beneficial to us as the product itself. I look forward to seeing what else this partnership will achieve in the future.” 

-Richard Wells, Digital Acquisition Specialist, Experian

 

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