Finding your place in the world: top tips when planning your international marketing strategies

Global expansion is the dream of many organisations. But failure can be costly.

  • How should you decide where to invest?
  • Which country, city or town is right for you?
  • How does the market compare to the locations you’re familiar with?
  • How big is the opportunity overall?

Giving yourself the best chance of success means answering critical questions such as these. But getting hold of answers that you trust can be challenging – especially if you’re exploring unfamiliar markets using different languages.

In this guide, we give you our top six tips for getting the best location, market and consumer insights to help you avoid common pitfalls and drive your growth strategy with confidence.

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