Gala Coral Group Case Study

Coral utilises Facebook to acquire customers and increase online and mobile bets

Gala Coral Group, the betting, bingo and casino operator uses Facebook as an external provider to reach and enegage with audiences in an ever-increasing industry of online gaming and betting.

“Experian Marketing Services has delivered strong results over an extended period. Their solution drives mesaurable ROI.”
– Tania Seif, Head of Social Marketing, Coral

Challenge

Due to the growing online activity of Coral’s consumer’s in the industry, their objective became to increase the number of followers and fans to improve brand awarenes and create brand ambassadors. The group also strove to increase the number of new depositors and players so they could directly attribute revenue from Facebook.

Solution

Creative and campaigns form Coral were managed through the Alchemy Social Ads Manager platform, providing advanced reporting as well as enabling the team to quickly and easily update campaigns based on results. A variety of new data sets were used in order to help find the right kind of customer. The Alchemy Social Ads platform allowed Coral to publish tailored adverts to existing clients and reach new customers, as well as report on and attribute revenue from new registrations and first time depositors to provide further insight into the value of the customers being driven from Facebook.

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