Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Guest post: Keeping up to speed with online activity in…

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what's going on. Read this post for...

Blog - Feb 2015
How programmatic is fighting back against click fraud – how…

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Blog - Feb 2015
Dear [INSERT FIRST NAME], are you getting personal with your…

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved...

Blog - Feb 2015
Understand your customer and improve the conversation

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important...

Blog - Feb 2015
Will 2015 be the year that data finally changes marketing…

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...

Blog - Jan 2015
How to test and optimise your social media advertising campaigns

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing... Read more...

Blog - Jan 2015
Finding a place for the brand in our programmatic world

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Blog - Jan 2015
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The Data Quality Maturity Curve

One of the core themes discussed at our Data Quality Summit back in October was maturity, and in particular, strategy maturity around data management and data quality practices. This discussion is...

Blog - Jan 2015
Housing, renting and affordability – rise of the ruburbs

Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio....

Blog - Jan 2015
What does 2015 have in store for Marketers? – 2015…

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Blog - Jan 2015
Helping Movember and Merlin engage and communicate with customers

In this video case study we show you how Experian Marketing Services helped Movember and Merlin (London Eye, Thorpe Park) improve how they communicate and interact with customers - with great...

Blog - Jan 2015
What characteristics go into the measurement of an online audience?

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little...

Blog - Jan 2015