Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Customer Lifetime Value part 1: quality and quantity

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do...

Blog - Mar 2014
Planning successful customer acquisition strategies

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

Blog - Mar 2014
Email remarketing – opportunities and barriers

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for...

Blog - Jan 2014
Are consumers shopping earlier or later in the festive season?

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on...

Blog - Dec 2013
We won! Experian is ‘Outstanding Data Provider – B2C’

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award...

Blog - Sep 2013
Census Trends: Oh we do like to be beside the…

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and...

Blog - Aug 2013
RETAIL CONVERSION – THE COFFEE TABLE THEORY

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table. Sure, like a single table leg, retail conversion analysis is important...

Blog - Jun 2013
Using segmentation to drive online acquisition

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in...

Blog - Mar 2013
Location, location, location – the importance of spatial planning

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the...

Blog - Nov 2012
Customer Engagement: A New Paradigm?

Both CRM and Customer Engagement promise increases in loyalty and customer profitability based on the delivery of continuous value to customers. CRM saw the first step away from one-way, mass...

Blog - Nov 2012
5 recommendations for using segmentation online

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online...

Blog - Nov 2012
Key to email deliverability is ensuring data integrity, relevance and…

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or...

Blog - Nov 2012