Standard Life Case Study

Using financial consumer insight to drive strategic business decisions.

Established in 1825 and with 9,000 employees worldwide, Standard Life is a leading provider of long term savings and investments to around 6 million global customers.

“It’s reassuring to know that Experian’s data, analytical insight and consultative approach can really support us in ensuring we are customer focussed and driving revenue for our business.”
– Standard Life

Challenge

Following the recession and with cross-channel marketing and consumer behaviour evolving so fast, Standard Life needed to adapt quicker. The company chose Experian Marketing Services in order to build a more tailored approach for their customers, using rich data and much needed customer insight.

Solution

Whilst Standard Life was already using Experian’s Financial Strategy Segments (FSS) product, Experian Marketing Services helped them take it to its full potential. Working with key stakeholders in Standard Life, Experian helped develop a deeper understanding of the needs and drivers of their customers by organising joint workshops after merging their data with Experian’s own UK-wide financial data.

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