The internet is usually one of the first places consumers look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. Given this fundamental shift in information seeking, search has become one of the post powerful, and yet untapped, sources of consumer insights.
The video below will show you 5 ways that marketers today can generate more accurate, more insightful and more actionable consumer insights drawn from audience profiles and targets driven by search.
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