Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2 billion) (1). More and more small businesses are using social media as 26 per cent of SME marketers spend an hour or more on social media marketing per day. 58 per cent spend at least 10 minutes on social media marketing per day and 80 per cent plan to increase their use of social media this year (2).
It can seem demotivating when you initially start your social media campaigns competing against large brands that have teams of people supporting them. However, immersing yourself with the right strategy in the right social media channels can help to put your company in a stronger position. It will allow you to have two way conversations with customers, prospects and suppliers as well as attracting new talent pools.
In order to add value for your followers, you need to share content that is helpful, informative and entertaining such as: how to articles, videos, webinars and podcasts, market reports and reviews. Also to make sure your content reaches the optimum number of people, there are certain peak times on different social networks that you can take advantage of.
Social media isn’t just an ideal medium to acquire and increase leads but also to nurture them acting as a point of customer support, statistics show this is an area that could be improved upon.