2015 predictions

Will 2015 be the year that data finally changes marketing…

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...

Blog - Jan 2015
What does 2015 have in store for Marketers? – 2015…

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Blog - Jan 2015