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> Advertising targeting and media buying
Advertising targeting and media buying
Marketing Solutions
Why publishers cannot rely on first-party data alone to maintain revenues
In this blog, Danny Holmes, Consulting Lead at Experian explains why publishers need to consider enriching their first-party data with third-party insights.
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Marketing Solutions
Strategic audience planning to drive retail Christmas sales
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Google’s cookie turnaround
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Ask the Expert: Top questions from brands and agencies
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Ask the Expert: Audience insights for advertising agencies with IPA
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Cookieless targeting: Six alternatives for targeted marketing
Advertising targeting and media buying
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Marketing
Yield optimisation strategies for publishers in a cookieless world
Advertising targeting and media buying
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Marketing
Cookie Deprecation: How to prepare for a cookieless future
Advertising targeting and media buying
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Marketing
Ask the Expert: Commerce media in digital advertising with PubMatic
Advertising targeting and media buying
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Ask The Expert
Ask the Expert: Sell-side targeting in digital media with PubMatic
Advertising targeting and media buying
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Ask The Expert
How can organisations gain a consistent understanding of their global audiences?
Advertising targeting and media buying
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International marketing and advertising
Experian Match: Empowering publishers in a post-cookie world
Advertising targeting and media buying
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Data sharing and partners
Preparing for life without third party cookies
Advertising targeting and media buying
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Data sharing and partners
The birth and evolution of programmatic advertising – where did it come from…
Advertising targeting and media buying
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Campaign optimisation
What is contextual marketing? Definition and explanation
Advertising targeting and media buying
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Campaign optimisation
The importance of understanding your audience
Advertising targeting and media buying
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Marketing
Programmatic advertising – the future of digital advertising
Advertising targeting and media buying
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Campaign optimisation
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