audience

Elemis – Bespoke Audiences Case Study

Using Experian data to accurately reach audiences on Facebook ELEMIS, a luxury British skincare brand, delivers pioneering, clinically trialled formulations and services for the face and body. Every...

Case Study - Nov 2018
Experian - The State Of Personalisation
The state of personalisation – it’s still high on the…

The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...

Blog - Jul 2018
Using gamification to spice up your marketing

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Blog - Nov 2016
Understand your customer and improve the conversation

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important...

Blog - Feb 2015
What characteristics go into the measurement of an online audience?

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little...

Blog - Jan 2015
The six elements of customer profiling

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market,...

Blog - Dec 2014