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Campaign optimisation

Redefining audience intelligence: can AI really deliver on its promise?

AI is reshaping audience intelligence for UK marketers, raising critical questions around trust, data quality, identity and human oversight in decision‑making.

APR 21, 2026 | Marketing Solutions

How to get the best from your marketing budget

OCT 22, 2025 | Small Business

Why you should consider direct mail as part of your communications strategy

MAR 27, 2023 | Marketing Solutions

Developing a data driven international growth strategy for Swiss Sense

NOV 25, 2022 | Marketing Solutions

Three steps to creating added value for your customers

NOV 8, 2022 | Marketing Solutions

Three ways to boost campaign performance using customer profiling

MAY 18, 2022 | Marketing Solutions

Supply-side platform guide

FEB 5, 2018 | Guide

Gala Coral Group Case Study

MAY 16, 2017 | Marketing Solutions

The Cooperative Food Case Study

MAY 16, 2017 | Marketing Solutions

The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed

OCT 11, 2016 | Marketing Solutions

What is contextual marketing? Definition and explanation

DEC 11, 2015 | Marketing Solutions

How to combine mobile browsing with in-store shopping in a retail world

JUN 11, 2015 | Marketing Solutions

The issue of showrooming – bridging the gap between offline and online retail

MAR 26, 2015 | Marketing Solutions

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

MAR 5, 2015 | Marketing Solutions

How to test and optimise your social media advertising campaigns

JAN 21, 2015 | Marketing Solutions

Programmatic advertising – the future of digital advertising

OCT 9, 2014 | Marketing Solutions