christmas

Changing retail trends – four day Black Friday and Cyber…

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Blog - Dec 2015
Web sees spending increase as Black Friday shoppers shift their…

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Blog - Nov 2015
Get involved with Black Friday and Small Business Saturday

Black Friday is an American tradition and takes place the day after Thanksgiving which is the fourth Thursday in November. This year, it falls on Friday 27th November. It’s become the biggest...

Blog - Nov 2015
SMEs guide to preparing for Christmas

As the Christmas season starts to loom upon us, SMEs up and down the country are preparing for the most lucrative trading opportunity of the year. In the next few weeks, everyone will be rushing to...

Blog - Nov 2015
Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015
So what are the predictions for the Festive Season 2015?

Christmas sales across Europe are tipped to grow by 18.4 per cent. Online retailers in UK can expect to see Christmas sales grow by 16.2 per cent in 2015 with total online sales for the year set to...

Blog - Nov 2015
Reflecting back on Christmas spending 2014

December is a major month for shopping with many important dates and events to entice consumers to spend more for the festivities of Christmas.  First there’s Black Friday then Cyber Monday, Manic...

Blog - Nov 2015
Christmas email campaigns – how, when and what to send…

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Blog - Oct 2015
Is your marketing ready for the festive period – what’s…

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Blog - Oct 2015
Record-breaking Boxing Day caps successful festive period for retail

Christmas Day and Boxing Day capped off what has proved to be a very successful festive period for UK retailers. Online traffic data available...

Blog - Dec 2014
Which channels did global marketers use for Christmas 2014?

Based on a global survey by Experian we take a look at which channels are preferred by marketers and the extent to which the individual channels are...

Blog - Dec 2014
Are you ready for Black Friday, Cyber Monday and Manic…

As the pre-Christmas shopping fever threatens to kick in we thought we'd provide an update on the key dates that retailers and consumers should be aware...

Blog - Nov 2014