consumer insight

From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper Audience Intelligence
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper…

At Experian, we use our data and insights to help some of the world’s largest companies deliver better consumer experiences, from helping customers get better credit offers, to improving the...

Blog - Sep 2018
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
Top tips to safeguard security when plugging in to the…

We're offering advice for both businesses and individuals to help them improve security and manage the risks that come with using internet-enabled products - also known as the Internet of Things...

Blog - May 2016
More than one in four Britons won’t shop around for…

Britons won’t shop around for the best deals - no matter how much they could...

Blog - Apr 2016
In the face of challenging reforms, smart data could become…

Knowledge is power. So as government policy places ever-more pressure on the social housing sector, finding out more about tenants’ individual circumstances could be the only way to allocate homes...

Blog - Apr 2016
Car finance – the growth of PCPs

The growth in new car registrations remains fuelled by finance agreements and the dominance in PCP deals suggests that consumers remain content with the concept of financing their use of the vehicle...

Blog - Apr 2016
Millennials’ work-ethic underpinned by high expectations, bold aspirations and increasing…

The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....

Blog - Feb 2016
Nature versus nurture when it comes to adopting the best…

New research and insight from our Millennial Me & My Money report, reveals four out of five Millennials say they have received no formal financial...

Blog - Feb 2016
Cash-savvy millennials out-saving their free-spending parents

New research from our Millennial Me & My Money report, reveals nearly half that (45%) of Millennials (18-34 year olds) manage to save at least a quarter of their disposable income every month -...

Blog - Feb 2016
How can you attract new customers?

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just...

Blog - Feb 2016
Steps to ring in 2016 the right way for your…

A new year calls for a new start. If you’ve made New Year’s resolutions for your business, great! If not, think about taking these positive steps to improve your business for the year ahead....

Blog - Jan 2016
Tips to achieving a work-life balance

Research shows that the average entrepreneur or business owner works 44 hours a week as opposed to a full time employee who works 39. The average holiday an entrepreneur takes during the first year...

Blog - Jan 2016