consumer insight

Turning your credit report into your credit score

Chris McGuckin outlines how your credit report is converted into your credit...

Blog - Jun 2014
How can banking move forward in post-crisis Britain?

Derek Garriock, our Head of Business Solutions and former leader of Sales Transformational Design and Delivery for RBS, scrutinises the changes, challenges and opportunities facing the Banking and...

Blog - May 2014
The changing face of the UK consumer part 1: Boomerang…

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society...

Blog - May 2014
There is a wealth of data available – but what…

Here at Experian Decision Analytics we use the data at our disposal, our statistical knowledge and our business and market experience, to help lenders ensure they are making informed, and most...

Blog - May 2014
Mobile Britain’s omni-channel banking evolution

Derek Garriock, Head of Business Solutions, outlines the impact digital channels have made in rapidly redefining how customers interact with their...

Blog - May 2014
Growth through intelligent marketing

‘Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? Ultimately, when using analytics for marketing you will naturally...

Blog - Apr 2014
Consumer Segmentation: New Data Means New Insight

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is...

Blog - Apr 2014
Assess the affordability of each customer

Discover how to remain compliant and minimise risk whilst providing a suitable and responsible service to your...

Blog - Mar 2014
The Retail Fraud Show 2014

Showcasing innovation and...

Blog - Mar 2014
Santander selects PowerCurve to support customer acquisition and business growth

PowerCurve Originations and PowerCurve Customer Management solutions will help Santander support customer acquisitions and portfolio review...

Blog - Mar 2014
The changing identity of UK fraud victims

Affluent groups targeted less now than they were four years ago, while the reverse is now true for less wealthier...

Blog - Mar 2014
Planning successful customer acquisition strategies

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

Blog - Mar 2014