Insight for today’s hyper-connected, post-pandemic world with Mosaic 7
Understanding more about consumers’ attitudes and behaviours has always been critical to effective marketing. But never more so than today, as we get to grips with the societal, behavioural and...
5 steps to a good customer marketing database
As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...
Silos in organisations remain key barrier to cross-channel marketing –…
The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and...
The four absolute fundamentals for cross-channel marketing
Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...
Tips to improving your digital marketing
55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B...
Email+ is the road to cross channel – straightforward and…
If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...
How can you attract new customers?
Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just...
The six steps to designing a flexible customer journey
Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...
Identity, intelligence and interactions – the three ingredients of customer-centric…
Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence...
Social media for SMEs – the statistics
Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2...
What is contextual marketing? Definition and explanation
Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...
Big brands must get over silo issues to embrace cross-channel…
Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...