customer engagement

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What is B2B marketing and how to create a B2B…

What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...

Blog - Dec 2019
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8 strategies for B2B marketing success

If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...

Blog - Nov 2019
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Data Breach: The insider threat – why it pays to…

Do you have access to details about your employees, including those who work on sensitive data within your supply chain? For many businesses, the answer may be ‘no’. And while historically, data...

Blog - Mar 2018
5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Should my small businesses care about SEO?

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top...

Blog - May 2016
Lack of online presence is one of the top three…

Marketing and the digital tools that can be used has evolved rapidly over the past decade. Small business owners now have an array of options when it comes to raising awareness of their company. From...

Blog - Apr 2016
Finding your most valuable B2B customers

All customers are not created equal. Every business will find some customers more valuable than others for various reasons; whether it’s by the value of purchase, ease of managing the account or...

Blog - Mar 2016
Tips to improving your digital marketing

55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B...

Blog - Feb 2016
How can you attract new customers?

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just...

Blog - Feb 2016
Social media for SMEs – the statistics

Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2...

Blog - Dec 2015
Benefits of going green for your company

On Monday 5th October, under new Government regulations large retailers with over 250 employees started charging 5p for carrier bags in hope that it‘ll cut the 7.6bn bags given to shoppers every...

Blog - Oct 2015
Network like a Pro

In business, the best way to getting to know people to help your company grow is by networking. It’s a great way to boost your profile, meet potential partners, suppliers and investors or even win...

Blog - Oct 2015