What motivates people to share their data?
There are three main reasons why people share their data with organisations. The first is proximity of purpose: they’re in the moment and need to share data at that point in time. They want to...
The state of personalisation – it’s still high on the…
The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...
How a digital ID can offer instant verification and reduce…
Digital identities can enable consumers to identify themselves immediately to businesses akin to how they are used to today; for example, using a social media log on. The difference. Experian have...
We all live in a review culture – why consumer…
Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...
How organisations can learn from disruptive innovators
Innovation has changed all markets and sectors, shifted us to an ‘always-on’ culture, and placed new-entrants and competitors at the centre of an environment where constant evolution is the norm....
The increasing importance of personalised treatment and customer experience in…
The way a credit provider handles missed payments or financial difficulty is key to customers and their likelihood to stay with and recommend a brand, such as yours. Research shows that more than...
Why employees and customers are the best people to reshape…
Once an organisation has mapped its customer journey(s) and identified problem areas, it’s tempting for executives to swoop in and start fixing things through existing strategies and age-old...
Do you know what your customers are thinking? When it…
Any company, small or large, depends on its customers for business – and therefore success. They’re the lifeblood. And yet, our research has revealed that in the event of a crisis, specifically...
6 opportunities for growth using Open Banking
Open Banking is considered to be the catalyst that will transform the UK banking industry. As traditional banking models evolve, new opportunities to acquire customers, minimise risks and enhance...
Adopting customer-centric processes for a better customer experience
Most customers are no longer satisfied with a single annual statement, which is commonly one of the only pieces of correspondence pension providers have with their customers. They now want, and...
How FinTechs disrupts retail banking (and other financial services)
The growing FinTech sector is a hive of innovation that is starting to deliver consumer services which challenge ideas about the role and function of traditional banks and other financial service...
5 steps to a good customer marketing database
As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...